Skeptical and critical thinking to Handheld Mixer the pseudoscience has traditionally moved in an overly rationalistic sense.The text criticizes that excess of rationalism to adapt it to recent research in neuroscience, psychology and behavioral economics about the emotions and decision-making.From this perspective, tries to explain the persistence of the pseudoscience despite skeptical critique, Power Supply and target alternatives to make more effective and efficient dissemination of scientific and critical thinking.